The proprietary turnkey solutions of Advanced Digital Solutions ADS AUDIENCE AND TRAFFIC MEASUREMENT
delivers advertisers, media agencies, retail companies and marketers valuable real-time insights about audience and
traffic data directly from their customer's point of interest, e.g. shelf, screen, kiosk, display, store window, poster or POS installation.
These anonymous metrics include but are not limited to number of viewers, attention, dwell time, distance to the point of interest
and demographics (gender, age group, mood) and can be correlated with playlogs to provide meaningful insights by media.
Using ADS TRAFFIC AND AUDIENCE MEASUREMENT over time, our clients learn important trends in different segments such as time, locations,
and demographics at their point of interest that allows them to provide personalized content according to the audience's profile aimed
at increasing the Return on Investment (RoI) of digital signage (DOOH) advertising and POS campaigns.