Applications


ADS TRAFFIC AND AUDIENCE MEASUREMENT is used across different sectors to analyse shopper profiles and customer behaviours at your analogue or digital point of interest, to evaluate placement options and to create customised advertising (or "Dynamic Digital Signage").
RETAIL – SHOPPING MALLS, BOUTIQUES, SUPERMARKETS, POS

Advertisers in the retail industry aim at creating customised Marketing campaigns to augment both conversion rates and RoI. The analysis ADS TRAFFIC AND AUDIENCE MEASUREMENT helps advertisers to achieve this target by offering: People Counting, Audience Measurement and Dynamic Digital Signage (DOOH).
Key objectives:

People Counting: Advertisers find out how many people have visited their shopping mall, supermarket, boutique or POS. People counting is a valuable tool to calculate impressions of campaigns and determine the respective advertising value. Impressions are a fundamental insight for advertisers to develop successful Marketing campaigns.

Audience Measurement: The analysis of the audience demographics (gender and age groups) will allow advertisers to create more relevant content for visitors. The analysis can be combined with time dimensions. For instance, is there any gender-based preferred shopping time for your store? If so, how can advertisers use this piece of information to customise campaigns accordingly? Furthermore, advertisers may compare their audience in different stores and to adapt the communication accordingly. Is there any demographic difference across different stores? If so, what measures will you take as an advertiser to adapt your Marketing campaigns?
The following Audience Measurement data are already available as ready-to-use graphs. Personalised reports can be created by downloading the Excel sheets (xlsx) or csv files.

● Report impressions (total values)
● Report impressions (per weeksday)
● Report impressions (per month)
● Chronological list of captured data
● Report dwell and attention time
● Report dwell and attention time (per weekday)
● Report dwell and attention time (per month)

Dynamic Digital Signage (DOOH): Connecting ADS TRAFFIC AND AUDIENCE MEASUREMENT to a Digital Signage network (DOOH), advertisers may customise the content on their screens according to the relevant target group in front of the screen. Visitors will thus view the content in which they are most likely to be interested in. As a consequence, the conversion rate will increase.
Results:
Advertisers reach an average increase in sales of the advertised products of 10% to 20% annually.


CONSUMER GOODS

Advertisers of consumer goods aim at creating customised Marketing campaigns to increase the awareness of their brands. The analysis ADS TRAFFIC AND AUDIENCE MEASUREMENT helps advertisers to achieve this target by offering: People Counting, Audience Measurement and Dynamic Digital Signage (DOOH).
Key objectives:

People Counting: Advertisers get real-time insights about the number of people who have viewed their campaigns. People counting is a valuable tool to calculate impressions of campaigns and determine how attractive single campaigns have been found by different target groups. Impressions are a fundamental insight for advertisers to develop successful Marketing campaigns.

Audience Measurement: The analysis of the audience demographics (gender and age groups) will allow advertisers to create more relevant content. The analysis can be combined with time dimensions. For instance, is there any gender-based preferred shopping time for your consumer goods? If so, how can advertisers use this insights to customise campaigns accordingly? What about differences in shopping behaviour between men and women once they are in front of the shelf? What is the dwell time of your target groups? How attractive is your product presentation? How many visitors who have passed your POS have actually looked at your product?
ADS TRAFFIC AND AUDIENCE MEASUREMENT may also be used to experiment different Consumer Goods promotion activities, e.g. traditional shelves versus display solutions.
The following Audience Measurement data are already available as ready-to-use graphs. Personalised reports can be created by downloading the Excel sheets(xlsx) or csv files.

● Report impressions (total values)
● Report impressions (per weeksday)
● Report impressions (per month)
● Chronological list of captured data
● Report dwell and attention time
● Report dwell and attention time (per weekday)
● Report dwell and attention time (per month)

Dynamic Digital Signage (DOOH): Connecting ADS TRAFFIC AND AUDIENCE MEASUREMENT to a Digital Signage network (DOOH), advertisers may customise the content on their screens according to the relevant target group in front of the screen. Shoppers will thus view the content in which they are most likely to be interested in. As a consequence, the conversion rate will increase.
Results:
The shopper dwell time at the promoted Consumer Goods shelf increases in average by approx. 30%. Additionally, advertisers find time-related shopping patterns that are useful to develop special promotions.
INTERACTIVE KIOSK

ADS TRAFFIC AND AUDIENCE MEASUREMENT helps advertisers to augment the advertising value of Interactive Kiosk solutions by offering: People Counting, Audience Measurement and Dynamic Advertising.
Key objectives:

People Counting: Advertisers get real-time insights about the traffic on their entire Interactive Kiosk network. Impressions may be used to determine Third Party advertising value. Brands can augment product awareness among their target groups. In addition, they benefit from a prompt feedback on the results of their campaigns which is essential for the continuous improvement of Marketing campaigns.

Audience Measurement: How attractive is your Interactive Kiosk? What is the dwell time of your target groups? How many visitors who have passed the Interactive Kiosk have actually had a look at the content? Are there performance differences for different locations?
ADS TRAFFIC AND AUDIENCE MEASUREMENT may also be used to experiment different Interactive Kiosk solutions, e.g. different menu structures, locations or formats.
The following Audience Measurement data are already available as ready-to-use graphs. Personalised reports can be created by downloading the Excel sheets (xlsx) or csv files.

● Report impressions (total values)
● Report impressions (per weeksday)
● Report impressions (per month)
● Chronological list of captured data
● Report dwell and attention time
● Report dwell and attention time (per weekday)
● Report dwell and attention time (per month)

Dynamic Digital Signage (DOOH): Connecting ADS TRAFFIC AND AUDIENCE MEASUREMENT to a Digital Signage network (DOOH), advertisers may customise the content on their screens according to the relevant target group in front of the screen. Shoppers will thus view the content in which they are most likely to be interested in. As a consequence, the conversion rate will increase.
Results:
The shopper dwell time at Interactive Kiosk solutions increases in average by 13% to 20% annually. Additionally, advertisers claim to have useful insights regarding experiments on menu structures and locations.
DIGITAL SIGNAGE

ADS TRAFFIC AND AUDIENCE MEASUREMENT helps Digital Signage operators to report Key Performance Indicators (KPIs) on the play list level, e.g. per each video. The analysis provides valuable insights such as the total number of people who have seen your content and its geographic segmentation. The analysis helps Marketing teams to quickly identify which content attracts the respective audience most to adjust Marketing campaigns accordingly.
Using ADS TRAFFIC AND AUDIENCE MEASUREMENT, Digital Signage operators can also exhibit specific content for each target group to provide dynamic advertising or Interactive Digital Signage (DOOH).
Key objectives:

People Counting: Digital Signage operators get real-time insights about the number of people who saw the content on a play list level. The possibility to report Impressions on a play list level allows Digital Signage operators to measure the attractiveness of content and to demonstrate the advertising value to Third Parties. In addition, advertisers benefit from a prompt feedback on the results of their advertising which is essential for the continuous improvement of Marketing campaigns.

Audience Measurement: How attractive is the content on your Digital Signage network? What is the dwell time of your target groups? How many visitors who have passed your Digital Signage screens have actually had a look at your content? Are there performance differences for different locations?
ADS TRAFFIC AND AUDIENCE MEASUREMENT may also be used to experiment different Digital Signage solutions, e.g. different formats or locations.
The following Audience Measurement data are already available as ready-to-use graphs. Personalised reports can be created by downloading the Excel sheets (xlsx) or csv files.

● Report impressions (total values)
● Report impressions (per weeksday)
● Report impressions (per month)
● Chronological list of captured data
● Report dwell and attention time
● Report dwell and attention time (per weekday)
● Report dwell and attention time (per month)

Dynamic Digital Signage (DOOH): Connecting ADS TRAFFIC AND AUDIENCE MEASUREMENT to a Digital Signage network (DOOH), advertisers may customise the content on their screens according to the relevant target group in front of the screen. Shoppers will thus view the content in which they are most likely to be interested in. As a consequence, the conversion rate will increase.
Results:
Digital Signage operators claim to have improved relevant content by target group and thus increased the average dwell time by 23% to 33%. Meaningful insights were also found regarding experiments on the attractiveness of different content formats and locations.