ADS TRAFFIC AND AUDIENCE MEASUREMENT helps Digital Signage operators to report Key Performance Indicators (KPIs) on the play list level,
e.g. per each video. The analysis provides valuable insights such as the total number of people who have seen your content and its geographic
segmentation. The analysis helps Marketing teams to quickly identify which content attracts the respective audience most to adjust Marketing
Using ADS TRAFFIC AND AUDIENCE MEASUREMENT, Digital Signage operators can also exhibit specific content for each target group to provide
dynamic advertising or Interactive Digital Signage (DOOH).
Digital Signage operators get real-time insights about the number of people who saw the content on a play list level.
The possibility to report Impressions on a play list level allows Digital Signage operators to measure the attractiveness of content and to
demonstrate the advertising value to Third Parties. In addition, advertisers benefit from a prompt feedback on the results of their advertising
which is essential for the continuous improvement of Marketing campaigns.
How attractive is the content on your Digital Signage network? What is the dwell time of your target groups?
How many visitors who have passed your Digital Signage screens have actually had a look at your content? Are there performance differences
for different locations?
ADS TRAFFIC AND AUDIENCE MEASUREMENT may also be used to experiment different Digital Signage solutions, e.g. different formats or locations.
The following Audience Measurement data are already available as ready-to-use graphs. Personalised reports can be created by downloading
the Excel sheets (xlsx) or csv files.
● Report impressions (total values)
● Report impressions (per weeksday)
● Report impressions (per month)
● Chronological list of captured data
● Report dwell and attention time
● Report dwell and attention time (per weekday)
● Report dwell and attention time (per month)
Dynamic Digital Signage (DOOH):
Connecting ADS TRAFFIC AND AUDIENCE MEASUREMENT to a Digital Signage network (DOOH), advertisers
may customise the content on their screens according to the relevant target group in front of the screen. Shoppers will thus view the
content in which they are most likely to be interested in. As a consequence, the conversion rate will increase.
Digital Signage operators claim to have improved relevant content by target group and thus increased the average dwell time by 23% to 33%.
Meaningful insights were also found regarding experiments on the attractiveness of different content formats and locations.